Novo Nordisk sees 'painful' US price cuts for Wegovy as investment in the future - GINGER MAG

ShowBiz & Sports Celebs Lifestyle

Hot

Wednesday, February 4, 2026

Novo Nordisk sees 'painful' US price cuts for Wegovy as investment in the future

Novo Nordisk sees 'painful' US price cuts for Wegovy as investment in the future

COPENHAGEN, Feb 4 (Reuters) - Novo Nordisk CEO Mike ​Doustdar said on ‌Wednesday that the price reductions ‌for its obesity drug Wegovy in the U.S. are "painful" for the company's financial ⁠results but ‌he hopes that they will be ‍an investment in the future as many more people ​will be able to ‌get access to the medicines as a result.

Reuters

Advertisement

Doustdar was speaking with journalists after the company ⁠on Tuesday gave ​a far ​worse-than-expected outlook for 2026 and flagged a tough ‍weight-loss ⁠market battle ahead as prices come under pressure.

(Reporting ⁠by Maggie Fick and ‌Jacob Gronholt-Pedersen, editing by ‌Stine Jacobsen)